What is SERP (Search Engine Result Page)?

What is SERP (Search Engine Result Page)?

15 july, 2021 by Ameer Sultan

There are a lot of acronyms in internet marketing jargon, and you’ve definitely seen the phrase “SERP”. “What SERP stand for?” you might think. A search engine results page (SERP) is a page search engine generates when a user makes a search. The SERPs show a list of results or websites that are related to the user’s query. Paid adverts may also display in a SERP if they are appropriate.

What is SERP?

What query did you make on Google last when you were online? Do you remember seeing list of results and scrolled through those links? The search engine results pages hold all the clickable and most pertinent options of your query.

SERP stands for search engine results page, and it’s the page that appears when you type a query into Google or another search engine’s search field. Search engines return a ranked list of URLs that are related to the specific terms typed in.

Relation of SERPs and Search Engines

Using the search engine’s unique ranking parameters, relevant website pages containing the keywords are rated from most appropriate to least appropriate for each keyword phrase. For example, Google’s algorithm has more than 200 ranking parameters.


Users usually pay attention to and click on the first SERP, however search engines usually have numerous pages of results. Whether you use Google, Bing, or the environmentally friendly Ecosia search engine, the term “SERPs” applies, and you want your company’s website to rank high for popular keywords in order to generate leads and consumers.

Two Kinds of SERP results

Although organic search results make up the majority of the listings, SERPs also maintain a second main category of results: the paid category.

To pick the best strategy let’s find out the difference between two categories.

Organic Search Result Pages

The page listings that organically match the quality, relevance, and authority characteristics of a search engine’s algorithms are referred to as organic results. The ranking algorithms evaluate online content using a variety of criteria – Google, for example, has over 200 ranking parameters.

While Google’s format changes frequently with the change of search, organic text-based results normally appear in the first ten positions on page one. The role that SEO plays is it gains a prominent spot on the top SERP and evades the second or third pages, where only a small percentage of users will find you.

Organic results need a lot of effort to reach visitors because they are linked to Google’s sophisticated structure. Users’ search intent must be thoroughly understood and appealed to in order to get higher rankings. The search intent – the purpose to use a search engine to find certain keywords – is usually classified into three categories:

Transactional intent indicates that the user is thinking of or about to buy an item (e.g., “Cheap laptop”).

The user’s information intent indicates that he or she is searching for information on a particular subject (for example, “laptop”).

The user’s map-centered approach demonstrates that the user is looking for a certain area or piece of knowledge (for example, Best and cheapest laptop in the market address). Because Google prioritizes the user experience and the provision of high-quality content, intent-focused pages tend to rank better in the organic portion of the SERPs.

what is serp - serp
SERPs and Paid results

One of the most common components that identify sponsored result searches from organic text-based marketing is Google’s small green “Ad” box. Paid search results are usually located at the top, side, and bottom of search engine results pages (SERPs).



These results do not display for free on search engines, as the name implies. They are classed as cost-per-mile (CPM), which implies you pay for thousand impressions, or pay-per-click (PPC), which indicates you are charged when someone clicks on your adverts. Companies use image-based paid advertising to list shopping alternatives and products at the top or middle of SERPs.

Features of SERP

If we exclude SERP features from our definition, it will be incomplete. The SERPs include some unique features that make some results stand out. As Search engines such as google have grown, they have incorporated helpful boxes, pictures, and interactive panels.


Anything out of the ordinary on a SERP is most probably a SERP feature. The SERP features, which include paid advertisements, help users have a better search experience. We’ve identified some Google SERP elements you can employ to improve your SEO:


Rich snippets supplement text-based search results with additional information. When utilizing Schema markup, rich snippets may include extensive review, recipes, or breadcrumb lists.

what is serp - snippet
General results

In universal results, additional media such as photographs and maps appear around text-based results. This set of SERPs includes featured snippets, which are an important component with a large SEO footprint.

Knowledge Graph

It has the form of a card or panel, which is made up of connections between little bits of information.

Google Ads

Above the organic results, Google ads might take up three to four spots on the SERP. In an auction framework, your ad is placed differently than other keyword-targeted ads based on your highest bid amount, ad relevancy, and click-through rates

Google shopping

Pricing, product tags, photos, and store names can all be found in the SERP shopping section. Google displays this paid ads at the top of the page to target transactional queries.

SEO and SERP relationship

“Location is everything” in the commercial world, and SEO is no different. You must first understand how to interact with the SERP in order to earn money and achieve awareness.


The SERPs are the battleground where your SEO approach faces off against other websites. It’s where you make your first impression on users and persuade them to browse your sites. There is no better place to hone your SEO skills than right here.

Read About: What Was The Recent Google Reviews Update & How It Effect SEO

1. Use titles and meta descriptions to Increase click rate

The structure of the SERP results is very important for SEO. If you provide more information, the user may click on your link. On the SERP, text-based results usually have only a few sections. What exactly are those components?


The title tags and meta description are the most visible elements that users see firsthand when they scroll through the SERP. Users will choose your result if they think your material relevant and appealing. You must build engaging titles with a central keyword to gain results on the search engine results page. Descriptive result details help you rank higher and attract more visitors to your website.

2. Use clear and identifiable URLs to raise brand awareness


Although your URL has less to do with SEO, if you utilize basic, understandable patterns, it can help you develop a better brand. Computer-generated URLs with tails of digits and incomprehensible characters, for example, are inefficient at distinguishing businesses. If you are using this kind of URL with a long chain of nothing, the user may navigate to a page that is simpler and more clearly explained.https://www.helpless.com/search?q=9gag&oq=9gag&aqs=chrome..69i57j0l5j69i60l2.2143j0j7&sourceid=chrome&ie=UTF-8

Instead, you can use clear URL such as


Domain names and page URLs can do wonder in the name of boosting your SEO campaign.

Use Google My Business to help your brand recognized

Because of navigational search purpose, local searches can gather and support physical business. Whenever it comes to local SEO, registering for Google My Business allows you to show your address, phone number, and other contact information to customers when they search online. Google My Business listings are a valuable resource in the SERPs, and building a positive presence in the SERPs can help your business gain visibility and sales.

eSOLS can rank you at the top of Google SERPs

Understanding what is SERP and how it impacts your SEO efforts is crucial. Maybe this article has clarified “What is SERP?” for you. If you have a solid understanding of SERPs, you can traverse them and establish a successful strategy for your company.


ESOLS is a smart firm that can help you improve your market price and plans. We work hard here to get things done. If you’d like to learn further about our SEO team or the work we’ve done, please visit our website or drop us an email.

Top Posts

Leave a Comment

Need Help With Your Online Business?

Fill the form below to get in touch with us