There was a time when marketers used plain texts and fancy images for customer interaction. However, things have changed and user engagement has become a challenge itself. Those traditional marketing approaches are not effective anymore. In other words, attracting today’s tech-savvy customers requires more than posting compelling pictures. That is where interactive content comes into … Read more
Backlinks are a vital aspect of search engine Efficiency (SEO), playing a crucial role in determining a website’s ranking on search engine results pages (SERPs). However, not all backlinks are beneficial. Spammy backlinks can harm your website’s reputation and SEO efforts. In this article, we’ll explore the best practices to avoid spammy backlinks and maintain … Read more
The fulfillment and shipping process is one of the most important aspects of running an e-commerce business. It’s also the most time-consuming part of starting up, which is why it’s critical to get it right from the beginning. This can be especially tricky because there are so many options for fulfillment services—and they all have … Read more
THE CHALLENGE A leading online mattress retailer understood theimportance of off-site advertising and how it positively impacts Amazon sales. They approached usafter difficulty producing in profitable campaignswhen launching their new mattress online. THE SOLUTION Targets for the campaign were generating sales whilst maintaining an ACOS under 25%, with a limited daily spend. Based on years … Read more
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