In today’s digital era, marketing and branding have become pretty easy for businesses. But you’ll only get any benefit from it. If you know, how to run Facebook ads. With Facebook Ads, you can get a tsunami of e-commerce traffic to your website and so many sales which becomes hard for you to handle. Yup! That’s true.
This dream of yours can only be fulfilled if you know how to run Facebook Ads. Facebook ads is an essential and effective tool for every e-commerce business.
According to the figures:
- In Q4 2020, Facebook ads generated an average of $9.82 per user (FB Earnings Report).
- Among all paid traffic platforms, including Google Ads, Facebook Ads has the greatest ROI (Hubspot).
- Facebook is the social media platform that generates the most e-commerce orders (Paymill).
With more than 10 million advertisers on the platform, you need to stand out in order to be considered and get sales. Such results require the execution of a well-crafted plan, laser-like targeting, eye-catching creativity, and the appropriate ad formats.
In this article, we’ll go over all of the key points that e-commerce businesses should be aware of in order to maximise their return on ad spend (ROAS) and gain more customers on the world’s largest social media network.
Set up your Facebook Ads Manager account
Before you even go for posting any ad from Facebook’s page. For your business, you’ll need to create a Facebook Ads Manager account. Once you have set up your account, get started by jumping onto the Ads Manager’s page and then going to Ads Manager.
Log in with the same account you used to create your Facebook Business Page. On the account setup screen, double-check your information, enter your payment method and details, and then click “save changes.”
Create a new campaign and set your objective
Once the account is all set up, you will be presented with a dashboard where you’ll be able to see and control all of your campaigns, ad groups, individual ads.
After clicking on ‘Create’, you will be presented with a page where you have to choose the objective of your ad. As a business that is prospering, most probably the objectives are going to be Awareness and Reach. For top-of-funnel audiences, awareness and reach are important; for middle-of-funnel audiences, traffic is important; and for bottom-of-funnel audiences, conversions or product catalogue sales are important.
Select your target audience
Once you have selected the objective of the ad, the ads manager is going to prompt you to pick up the target audience for each specific ad set. Facebook has the following targeting options to target your potential customer:
- Location
- Age
- Gender
- Language
- Relationship status
- Education
- Work
- Life events
- Home
- Interests
- Behaviours
- Connections
Custom Audiences is another option here, where you may target customers who are already in your email database or who visited a Facebook Pixel-tracked page on your website.
Set your budget
Facebook Ads Manager lets you set either a daily budget for how much you want to spend on daily basis or a lifetime budget. If you want to run your ads for a fixed period of time. In both cases, Facebook will make sure your spending is evenly distributed over the course of your campaign time.
On the Ads Manager, you can also access advanced budgeting options, such as:
- Ad scheduling, when your ad appears just on certain days of the week or during particular hours of the day
- Bidding optimization or manual bidding
- Standard ad delivery, which spreads out your ads throughout the day, or expedited ad delivery, which gets your ads in front of more people faster.
Create your Facebook Ad
Following that, Facebook will ask you to select the sort of ad you wish to create. Whether you want to go with Link or Carousel. The following is an example of a link ad with a call-to-action and a link to your ecommerce website:
Carousel Ads, on the other hand, allow consumers to browse through a variety of options:
So Finally, it’s time to rock your creative on Facebook. The Facebook Ads Guide is here to help you with the understanding of the specifications for different ad types, text recommendations, including image formats, videos and their resolution.
Your ads will be sent to Facebook for approval once you’ve finished them. Your e-commerce advertisements will go live after Facebook approves them (which might take up to 48 hours), and you’ll be able to track your audience analytics and campaign performance through the dashboard.
Essential tips on ‘ how to run Facebook Ads ‘
1. Implement the Facebook Pixel
Would you like to get more from your e-commerce Facebook Ads? If that’s the case, installing Facebook Pixel helps a lot. This HTML tag is placed on your store’s website and allows you to track which Facebook users have visited your online store.
Having pixel installed on your website is going to open up a world of opportunities to get your business to your heights. As it offers retargeting options. And not only this allows you to reach people who already have visited your store and shown interest in your services or products.
You can also run advertisements that encourage people to take certain actions on your site, such as adding an item to their cart or viewing a specific product. You can learn here about pixel integration to your website!
2. Go further with Custom Audiences
Facebook has different pre-existing targeting options that allow you to select the targeted people by their traits. However, there are a number of audience options available for you, if you really want to maximize the return on ads investment. You need to try these targeting options Asap!
- intent-based targeting.
- Upload your own customer list.
- Create and target a lookalike audience.
3. Run retargeting campaigns for cart abandonment
With Pixel integrated into your website, an audience that visits your website through Facebook is going to be retargeted with retargeting campaigns. As Pixel collects data of the customers. Retargeting is immensely effective as you’re targeting already interested consumers for your service or product.
According to Wishpond data, a typical website can utilize Facebook Ad retargeting to bring back more than a quarter of cart abandoners to complete their transaction. Without retargeting, this figure drops to a pitiful 8%.
4. Upsell to your existing customers
According to the survey, 65% of a company’s business comes from existing customers. Moreover, it costs five times more on research and execution of ads to bring new customers than the older ones. If you want to improve your ROAS, then there’s nothing better than targeting existing customers. Less budget spent and more sales!
In order to retarget, start preparing your customer database on Facebook as a custom audience. As much as possible, segment your customers depending on their purchasing habits. You might get lists based on the following:
- Brand new customers.
- Customers who have shopped with you once previously.
- Customers who are interested in a certain product category.
- Loyal customers who regularly shop with you.
- Customers who haven’t shopped with you for a specific amount of time
Utilize this data to upsell to these clients based on their previous purchases and interests.
5. Keep an eye on your competitors
Running your own Facebook advertisements isn’t enough. The most intelligent eCommerce businesses also keep an eye on how their competitors use Facebook Ads, then tweak their own creative to stand out in the news stream.
Spying on your competitors’ current Facebook campaign, believe it or not, does not necessitate any investigation or technical expertise. It’s as simple as going to the Facebook Ad Library, typing in your competitor’s name, and choosing their ad account from a drop-down menu.
We hope you must have enjoyed reading about How to run Facebook ads and how they can help your business. You can visit our guide about Google Ads, in order to know how it can be helpful for your business.
