THE CHALLENGE
A leading online mattress retailer understood the
importance of off-site advertising and how it positively impacts Amazon sales. They approached us
after difficulty producing in profitable campaigns
when launching their new mattress online.
THE SOLUTION
Targets for the campaign were generating sales
whilst maintaining an ACOS under 25%, with a limited daily spend. Based on years of experience, our
Amazon experts devised a strategy to efficiently
gain traffic and exposure to potential customers.
RESULTS
As always, results and data are the measure of
success. Our highly targeted off-site paid media
campaigns ran for 3 weeks. Success meant that:
- All stock on their Amazon listing sold out.
- We maintained an average ACOS of under 15%
- Once stock was replenished and advertising resumed, the ACOS still remained at under 15%
