Growing a Social Community in a Niche Market
THE CHALLENGE
A newly developed brand wanted to increase sales
from their online store using social media.
THE SOLUTION
They chose a custom “Maximize Results” package from
Esols Internet Marketing and Ecommerce Agency,
which included organic content development and a
strategic paid advertising campaign. The package also
included regular strategy recommendations, inbound
engagement monitoring, as well as monthly analytics
reporting.
Social Media Campaign ACTION
A social media specialist with Esols Internet Marketing
and Ecommerce Agency, helped this online store create
5 posts per week for their Facebook and Pinterest pages,
as well as monitored post engagements on this channel.
Along with this content development, Esols developed
and managed an assortment of social media advertising
campaigns, while A/B Testing different variations:
PAID ADVERTISING CAMPAIGN RESULTS
BRAND AWARENESS CAMPAIGNS:
These strategically-targeted ads and are generating brand awareness through website clicks and
impressions. Content reach, post engagement,
and website traffic continue to improve steadily
each month.
WEBSITE PURCHASE CONVERSION CAMPAIGNS:
Prior to working with Esols, this Northline Express
wasn’t running any Facebook marketing campaigns. We started with testing the first month
then we were able to scale the ad spend to more
in the second month. We spent about $8,000 in ad
spend and was able to produce over 170k in revenue with a 28-day click/28-day view attribution
window.
- 2 months of paid advertising with Esols & a total spend of ~ $8,000 produced:
- 17,864 link clicks
- $0.47 CPC (cost per link click)
- 20.53 purchase ROAS (return on ad spend)
- 742 website purchases at $11.42 cost-per-web- site purchase
- $173,990.30 purchases conversion value
- Website purchases conversion value: $143,319.32
