In recent years, small businesses have had to compete with large corporations. While it can feel like you’re up against the big guys, there are still ways for you to stand out in the digital world. Here are 5 hacks to help your small business rank higher than big corporations—without breaking the bank:
Compete On Quality
Focus on quality content. Quality is important in every aspect of your business, but it’s especially crucial when you’re trying to compete with larger companies that have more resources. If you want people to trust your brand, they need to know they can rely on the information they find on your website or social media page.
Make sure your website is mobile optimized. More than half of all internet users now access websites via mobile devices–and this number will only continue growing as more people buy smartphones and tablets for themselves or their children. If someone visits one of your pages from their phone and finds it difficult to read or navigate through (or even just looks bad), chances are good that person won’t come back again until there are improvements made!
Make sure your site is easy-to-navigate: Another way small businesses can compete against larger ones is by making sure their sites are easy-to-navigate; this means not only having clear navigation menus but also ensuring relevant information isn’t buried deep within submenus where most visitors won’t think about looking unless specifically directed there by another source such as search engine results pages (SERPs).
Local SEO is a great way to get found by people in your area. It’s not the same as local listings, which are often paid ads on Google, Facebook and other sites that show up in search results. Local SEO is a long-term strategy that helps you get more customers and sales over time by ranking higher than competitors who don’t have it (or don’t use it correctly).
Find Your Niche
If you’re a small business, it’s important to find your niche. A niche is a subset of a larger market; for example, “dog groomers” is a niche within the broader category of pet services.
When defining your target market, think about how you can help customers in that specific area. For example, if you’re opening an ice cream shop and want to focus on children’s birthday parties (a common use case), consider getting involved with local schools by donating ice cream or offering discount packages during school hours. This will help ensure that parents see your business as a good option when planning their child’s next party!
Do Your Seo Research
To find out which keywords are most relevant for your business, use the Google Keyword Planner tool. Enter a few potential search terms and see what comes up as the most popular searches related to those words. You can also look at keyword suggestions from other websites that are similar to yours by using this method:
- Go into Google Analytics (the free version of their tracking software) and click on “Acquisition > Search Console” in the left hand side menu under “Dashboard.”
- After logging into Search Console, click on “Search Traffic” under “Traffic Sources” then scroll down until you see an option called “Keyword Suggestions”. Click on it and type in some keywords related to what you do (e.g., if I’m selling books then maybe I would type in “book marketing”). Then hit enter!
Submit Your Business To Online Directories
Directories are most appropriate for your business. Some directories may be better suited than others, depending on the type of product or service you offer and the market you’re targeting.
For example, if you sell electronics equipment, an online directory such as Bizrate would be a good place to start because it’s geared toward businesses that sell consumer goods. However, if your business sells industrial equipment instead (and doesn’t have much overlap with consumer electronics), then submitting yourself to sites like Amazon or eBay might make more sense–even though these are technically classified as “e-commerce” sites instead of “business” ones.
Once you’ve determined which online directories will work best for promoting yourself online and narrowed down the list based on relevancy factors such as location or industry verticals where competitors exist within each category (for example: “Electronics Stores” vs “Electronics Manufacturers”), then it’s time move forward with submitting listings through those channels!
You Can Compete With Big Business By Using Local Seo Optimization
One of the most effective ways to outrank larger corporations is through local SEO optimization. This means that you should focus on your niche and get in touch with local businesses, who may be able to refer customers your way.
You need to think about how you can differentiate yourself from competitors, such as by offering better service or lower prices. Getting in touch with these businesses will help them remember who you are when they need a service like yours, which will lead directly back into more traffic and sales for your business!
Local SEO is a long term strategy–it requires patience and dedication; but if done right, it could be one of the best things for any small business looking at competing against bigger brands online
As you can see, there are many ways in which small businesses can outrank larger ones. By focusing on your niche, getting local and doing your SEO research, you can ensure that your business is found by customers when they search for it online. This is particularly important if your industry has many large players who have been around for years–with these tips as well as others (like using social media), you’ll be able to compete against them!