Search engine optimization is a complex topic that’s hard to wrap your head around. However, these 5 SEO strategies are both easy and effective:
1. Use White Space To Increase Readability On Your Pages
White space is any space that is not occupied by text. White space can be used to separate content on a page, or to help the reader focus on the content. It also helps with readability because it increases legibility and makes it easier for people to read your site’s content.
The most common way of using white space is by adding margins around elements like paragraphs and headings, so they don’t touch each other or other elements on the page (such as images). You can also use line breaks between paragraphs in order to add some breathing room between them — this will make things easier for people who are reading through long blocks of text!
2. Optimize Your Website For Voice Search
Voice search is the new way to search. It’s growing rapidly, and it’s being used by more and more people every day in their seo strategies. Voice is even more convenient than typing for some of us, so if you haven’t already, it’s time to optimize website for voice search!
Optimize your site with keywords that users might say when they’re looking for information on their phones or smart speakers (e.g., “Where can I go hiking in Virginia?”). Keep pages short so they load quickly–and make sure they’re easy to read out loud (with lots of white space).
If possible, create transcripts of videos so that viewers who aren’t able to watch can still access them via text alone.
3. Use Internal Links For A Better Flow Of Content
Internal links can be a great way to help users navigate your website. They also help search engines understand the structure of your site and how it’s related to other pages on your site.
To use internal links, create hyperlinks between pages that are related in some way (for example, linking between an “about us” page and a “contact us” page).
This will make it easy for visitors to find what they’re looking for and give search engines more information about the relationship between different parts of your website.
4. Make Your Site Mobile-Friendly
Mobile-friendly sites are more likely to rank higher in search results, and more than half of all internet users use mobile devices to access the internet. If you don’t have a mobile site, you are missing out on a lot of traffic.
Mobile users expect websites to load quickly and easily, so make sure your web pages aren’t too long or complicated for them to navigate. You also want them to be able to find what they’re looking for quickly–and that means making sure every page has an easy-to-find title tag (a few words describing what’s on the page) and meta description (a short line summarizing what’s on that page).
This is especially important for your home page, which should be short and easy to read. Make sure all the links are working and visible on every page of your site–and that they go where you promise they will.
5. Page Speed Is Super Important, So Optimize It
It’s not just important for user experience, it also affects your SEO. If you’re using a slow website, visitors are likely going to leave and never come back. And if they do come back, they will probably do so only once or twice before leaving again.
That’s bad news for you because Google will see this as a sign that people don’t like your site and therefore won’t rank it highly in search results. To combat this problem and improve your conversion rates (along with everything else), make sure that your pages load quickly!
Mobile users are also more likely to bounce off a web page if it takes too long to load. If your website is slow, consider optimizing the images on each page or using a caching plugin like WP Super Cache. You can also use internal links to help users navigate your website.
They’re a great way to let visitors know what’s on other pages of your site, and they make it easy for search engines to understand the structure of your site There are a lot of different things you can do to increase the speed of your website in your seo strategies. Here are just a few:
We hope these tips have inspired you to put some new seo strategies into place for your site. Remember, SEO is about being user-friendly and making sure that any visitor can access the information they need in an easy way. If you follow these five tips, then you’re well on your way toward having a more optimized website!