How to Use Mobile Marketing to Re-Engage Lapsed Customers

Mobile marketing is an effective way to reach customers directly and reignite their interest in your brand. By leveraging mobile strategies like personalized messages, push notifications, and mobile-friendly content, you can use mobile marketing to re-engage lapsed customers and encourage them to engage with your business once again. Here’s how to use mobile marketing to bring back customers and enhance loyalty.

Here is how you can leverage mobile marketing to accomplish your desired goals

Send Personalized Push Notifications

Push notifications can help you re-engage lapsed customers by delivering targeted messages directly to their mobile screens. These notifications can offer exclusive deals, reminders about abandoned carts, or personalized product recommendations, creating a sense of urgency and personalized attention.

• Highlight Benefits: Showcase special discounts or limited-time offers to grab attention.
• Use Names: Personalizing with names makes the message feel more relevant.
• Create Urgency: Include calls-to-action like “limited time” or “exclusive deal” to boost conversions.

Leverage SMS Marketing for Direct Communication

SMS marketing is a powerful way to reach customers on their mobile devices. With a high open rate, SMS campaigns can effectively reconnect with inactive customers by offering them incentives like exclusive discounts or loyalty rewards.

• Time it Right: Send messages during peak engagement hours.
• Use Short Links: Provide a link to your app, store, or a specific product page.
• Offer Value: Ensure messages offer meaningful benefits, such as exclusive offers or first-access deals.

Incentivize App Engagement

If you have a mobile app, offer incentives to encourage lapsed users to re-engage with it. Providing app-exclusive offers, loyalty points, or a special welcome-back discount can rekindle interest and boost interaction within the app.

• App-Only Discounts: Exclusive discounts can attract users back to the app.
• Gamify Engagement: Use challenges or rewards to make the app experience more engaging.
• Send In-App Notifications: Gently remind users of the app’s benefits and any new features.

Create Mobile-Friendly Email Campaigns

Emails optimized for mobile devices can also be a great way to re-engage customers. Craft visually appealing, easy-to-read emails with clear calls-to-action that encourage recipients to revisit your site or app.

• Clear Subject Lines: Use engaging subject lines that spark curiosity.
• Clickable Buttons: Include buttons that are easy to tap on mobile devices.
• Personalized Offers: Tailor the message to customer interests or past purchases.

Use Location-Based Marketing

Geofencing and location-based marketing allow you to target customers who are physically close to your business. This tactic is particularly useful for brick-and-mortar stores looking to drive foot traffic by sending notifications or special offers to users nearby.

• Trigger Notifications Near Stores: Send offers when users are close to your location.
• Exclusive Local Deals: Provide local-only deals that encourage nearby customers to visit.
• Set Proximity Triggers: Target customers within a certain radius to improve relevance.

Re-Engage Through Mobile Retargeting Ads

Mobile retargeting ads can reach customers who have interacted with your app or site but haven’t engaged recently. Retargeting ads can remind them of items left in their cart, recently viewed products, or limited-time offers.

• Dynamic Ads: Use ads that feature products customers previously viewed.
• Timed Campaigns: Deliver ads during high engagement times to increase visibility.
• Include CTAs: Encourage users to revisit your app or website with clear, compelling CTAs.

Offer Exclusive Deals or Loyalty Rewards

An effective way to bring back lapsed customers is by offering exclusive deals or loyalty rewards that are only available through mobile channels. Whether it’s a discount code, special promotion, or loyalty points, these incentives can provide the motivation to re-engage.

• Discount Codes: Offer mobile-only discounts to encourage customers to act now.
• Loyalty Points: Reward returning customers with points that can be redeemed for future purchases.
• Referral Bonuses: Encourage customers to refer friends by offering both the referrer and referee exclusive rewards.

Conclusion

Re-engaging lapsed customers through mobile marketing can be a cost-effective and powerful way to revive interest in your brand. By using targeted push notifications, SMS marketing, app incentives, mobile-optimized emails, and location-based ads, you can create personalized touchpoints that draw customers back. Leveraging mobile marketing to re-engage lapsed customers can help increase customer loyalty, drive conversions, and ensure your brand stays top of mind.

Read More: Mobile Ads That Attract Ready-to-Buy Customers

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