If you have written a blog that probably means you already know the importance of a blog and the On-Page optimization benefits it has for a website. But do you even know how to optimize your blog? to develop a friendship between search engines and websites.
The truth is, there is a huge number of bloggers who are unable to take full advantage of the on-page optimization and marketing potential of their content. As they don’t update their blogs. In fact, a recent study by blogger.com shows that even though 60% of businesses have blogs yet 65% of their owners haven’t updated the blogs in the past year! If one provides fresh, up-to-date, relevant blogs can take advantage of content writers who just simply don’t do SEO of their content.
These six easy search engine optimization(SEO) tips would help greatly to bring your blog into the limelight.
Do your research
Keyword research is one of the most essential aspects of SEO, as users will be searching queries. So, you really don’t want to miss clients because of the wrong keyword selection. There are several tools available for you to check volume/competition against those keywords. Google’s Ads keyword planner and semrush.com both offer great tools that allow you to find keywords relevant to your content.
Utilize keywords throughout your content
Once you have prepared a list of well researched, valuable and relevant keywords. Then comes the phase where you have to incorporate those keywords into your content in order to optimize your blog. This will help search engine crawlers in indexing the content. Try including your keywords in the following
• Introductory sentence
• Concluding paragraph
• Anchor text
• Title tags and meta descriptions
Where we’re advised to incorporate keywords, ensure that you don’t stuff too many keywords in the content to optimize your blog. This is really going to affect your web page or google may penalize your site for stuffing keywords. As it becomes hard for google algorithm to identify the purpose of the content. A couple of keywords placed strategically will do the trick.
Optimize the images
Whenever you upload any picture on your website, make sure to check its name and its long combination of words and numbers. Do help yourself by changing its name by including the keyword in it. Also, fill out alt-text for the search engine crawlers to understand the intent of the picture.
Reference others with links
When you cite another blogger or article in your blog post, include a link to the information you’re addressing. It’s not just good blogging etiquette, but you might even get a link back if you’re lucky. High-quality links are required for every website that wishes to rank higher in search engine results pages.
Allow viewers to subscribe to your blog
Include Prominent placed RSS or feed subscription buttons which offers viewers the ability to subscribe to the upcoming blogs via email. Moreover, this feature will allow your followers to have instant notification of your latest posts without even making the effort of coming back to the site to see if there’s something new and useful to read.
Use social media to get more traffic your blog posts
Small business generally uses Facebook, Twitter, Google+ or any other social media site which exists to create connections with potential or existing customers. Therefore, Why not promote our content on these sites which lead to more traffic visiting your website? Enhancing the exposure to a broader audience. Therefore, with just a few clicks, apps like Hootsuite make it simple to publish links to your most current blog piece across all of your social network accounts. You may even schedule your posts ahead of time!
Following these simple on-page optimization tactics can help you get better SERPS results, more online traffic, and improved customer conversion rates.