6 Cross-Selling and Upselling Strategies for eCommerce

Cross-selling and upselling are two of the most powerful marketing tools that you can use to increase revenue. These strategies are also simple, but they require a lot of planning and testing.

In this article, we are going to share six ways that you can use cross-selling and upselling to boost your eCommerce sales.

Make Sure Your Products Are Easy To Find

If you’re going to be cross-selling and upselling, it’s important that your customers can find the right products without too much trouble. Customers should be able to find a product quickly and easily, whether they are searching by brand name or browsing through different types of items in an online store.

This is where the search function comes in. You can use a drop-down menu or a search box, but make sure that it’s easy to find and use. 

Give Customers the Opportunity to Add-On When a customer is looking at an item, you can use the cross-selling and upselling strategy by offering them other products that go with it. For example, if someone is buying shoes, they might want to purchase some shoe polish or insoles as well. The same goes for clothing items: If someone is buying jeans, they may want to get some shirts to wear with them.

Test And Tweak Your ‘Add To Cart’ Button’s Color And Size

If you want to increase the number of people who click on your “add to cart” button, then you need to test different colors and sizes. You can do this with a tool like Optimizely or A/B testing (Google AdWords has an A/B testing feature).

Use The Right Words In Your Headline Copy

The headline, which is often the first thing a customer sees when they land on your site, is an opportunity to make a great first impression. You should always use words that are familiar to the customer and relevant to the product they’re looking at. 

Your goal with this part of your cross-selling strategy is to help them imagine themselves using your product in real life by describing it in vivid detail. This doesn’t mean you have to use super technical language or jargon–just keep things simple!

Offer Customers Bundled Products

Offer customers bundled products. You can offer a bundle of products that is more expensive than buying each product separately, or you can offer a bundle of products that is less expensive than buying each product separately. For example, if someone buys an iPhone X and wants to protect it with a case, you could offer them both together in one package for $100 (instead of selling them separately).

Create “bundled” products in your store by adding one item from each category under the same title (for example: “iPad 9.7 inch Cases”) and then editing this product so that all items appear as options when customers add them to their carts. To create a bundle product where each individual component costs more than when purchased individually

Ask For Feedback After They’ve Placed An Order

Once they’ve placed their order, it’s time to ask for feedback. There are a few ways you can do this:

  • Ask them to rate their experience on a scale of 1-5. This will give you insight into how well your site is performing and what areas need improvement. You can then use this information to improve the customer experience for future visitors who land on the page through organic search or ads (e.g., Google AdWords).
  • Ask them if there was anything that could have been done better during checkout or shipping processes–this will help identify any pain points in those areas so that they don’t happen again! For example, maybe some customers were frustrated by having to enter billing information twice? Maybe others didn’t know how long it would take until they received their package? Whatever questions come up from these conversations should be addressed immediately so that next time around things go much smoother!

Use The Product Recommendations Feature

Product recommendations are a great way to increase sales. They’re based on what other customers who bought the same product also purchased, so you can offer them to the customer during checkout, or after they’ve placed an order.

Product recommendations can be tailored to the customer’s purchase history: if a customer has bought 10 items from your store that are all related in some way (for example, all electronics), then it makes sense for them to see items related to those products when they visit again.

The Average Online Shopper Will Spend Approximately Three Minutes Browsing A Website 

Cross-selling and upselling are two strategies you can use to increase sales on your eCommerce site. Cross-selling involves promoting complementary products or services that customers may be interested in purchasing, such as accessories for the item they’re currently viewing. Upselling is similar but involves offering higher priced options, like upgrading to overnight shipping or purchasing an extended warranty (which often comes with a discount).

The average online shopper will spend approximately three minutes browsing a website before dropping off, so make sure you’re taking advantage of that time by adding cross-selling and upselling tactics to your site!


We hope this article has given you some ideas for how to improve your cross-selling and upselling tactics. If you’re looking for more inspiration, check out our full list of eCommerce tips in our other blogs. 

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