What is Technical SEO?

What is Technical SEO?

Technical SEO is crucial for your website’s success as it optimises the underlying structure and coding to enhance search engine visibility. By implementing technical SEO, ESOLS experts ensure that search engines can efficiently crawl and index your site, leading to higher rankings.

ESOLS experts employ various techniques such as optimizing meta tags, improving site speed, fixing crawl errors, and enhancing site architecture. Without technical SEO, your website may suffer from poor rankings, making it challenging for potential visitors to find you online.

Why is technical SEO Important?

Technical SEO plays a crucial role in enhancing the overall performance and visibility of a website. It involves optimizing the technical aspects of a site to ensure search engines can crawl, index, and understand its content efficiently. Here are several benefits of prioritising technical SEO for your service page:

Optimised Crawling and Indexing:

Technical SEO ensures efficient crawling and indexing by search engines, improving the chances of your service page appearing in search results.

Speed and User Experience:

Faster page loading speeds, a result of technical SEO, enhance user experience, decrease bounce rates, and positively impact search engine rankings.

Mobile-Friendly Optimization:

Technical SEO includes mobile optimization, ensuring your service page is accessible and functional across various devices.

Structured Data and Rich Snippets:

Implementation of structured data markup aids search engines in understanding your service page content, potentially leading to rich snippets in search results.

Error Resolution and Clean URL Structure:

Technical SEO involves regular audits to resolve errors such as broken links, ensuring a clean URL structure that is both user-friendly and search engine optimized.

Security, Site Architecture, and Adaptation:

Technical SEO covers security with HTTPS implementation, optimizes site architecture for better navigation, and requires ongoing monitoring.
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How we tackle technical SEO

Our technical SEO approach provides a better experience by implementing advanced google recommended strategies that will ensure that we achieve our goals.

Esols SEO team identifies the issues and challenges that your website is facing that prevent it from getting a top ranking in search engine results. In the next step, we conduct a detailed technical audit of your website by digging into the core issues of the website:

  • complicated urls 
  • poor user experience 
  • slow loading speed 
  • duplicate content 
  • Canonical URLs 
  •  server errors, 
  • improper redirect implementation.

Get in touch to find out how our exceptional Technical SEO Services will boost your website rankings


Our SEO experts conduct an in-depth technical SEO audit to check that the website is properly. It also includes identifying the core technical issues of the website that need to be fixed.

An audit involves identifying all the technical components like

Our Technical SEO Services

Competitor analysis is a comprehensive examination of rivals’ technical SEO practices, conversion strategies, and search engine rankings to assess their strengths and weaknesses, enabling strategic development aligned with Google guidelines.

ESOLS experts excel in conducting thorough competitor analyses, ensuring informed strategic decision-making.

Meta tag analysis is a pivotal element of technical SEO, driving increased website traffic. Our focus is on optimising meta tags, such as meta title, meta description, meta keywords, and alt attributes, through thorough examination and expert SEO refinement. Neglecting meta tag analysis may result in missed opportunities for improved search engine rankings, reduced visibility, and a diminished user experience.

Image Optimzation

Image optimization is a crucial aspect of web development aimed at improving a website’s performance, user engagement, and search engine ranking. Large image sizes can significantly slow down a website’s loading speed, leading to a poor user experience.

To address these issues, Esols technical SEO professionals employ various image optimization techniques.

Speed Optimization

Speed optimization is a critical part of technical SEO. If your website is not loading fast, you’re losing potential customers. Page speed directly affects your ranking and prevents your site from appearing in search engines. 

Our team will optimise your website’s speed by compressing the image file size, enabling the browser’s cache, and minifying the CSS. javascript and HTML files, using content delivery networks, reducing HTTP requests and redirects.

Our technical SEO team integrates schema markup into your site by creating HTML and assigning proper data tags that will speed up the indexing of your content. It will also lead to enhanced search results in the form of rich snippets. Without structured data markup, your site may experience slower crawling and indexing by search engines, leading to potential delays.

Backlink Audit

Backlinks play a crucial role in website performance, improving website authority, and getting better rank in search engines. Our SEO teams analyse your backlink profile and identify that you are getting backlinks from relevant and high-authority sites. 

Without a thorough analysis of your backlink profile through SEO backlink audit tools, your website may miss out on valuable insights regarding the quality, relevance, and authority of incoming backlinks

Penalty Recovery

After a Google penalty, your website may suffer significant drops in search engine rankings, leading to decreased visibility, traffic, and potential loss of business opportunities. Google penalties are the result of violations of google guidelines, algorithm updates, and implementing black-hat SEO techniques. Esols in-house SEO team identifies the type of penalty, and conducts a detailed SEO audit, analysis to eliminate duplication.

Website Migration

Website migration is a delicate process in SEO and needs a comprehensive migration plan to transfer from one domain and platform to another. Ignoring the best practices during website migration may harm your overall website authority. 

Our process is the implementation of 301 redirects, links and XML sitemaps, fixing  and monitoring website performance.

SSL and Website Security

SSL and HTTPS are crucial for your website’s security and also enhance search engine ranking. We implement secure https and SSL practices and ensure that your website visitor information is safe. Our process is to conduct a security audit of your website and address the issues and potential threats.

Technical SEO for any CMS is crucial for boosting its online presence. Thus, welcome to ESOL Solution if you’re searching for the ideal partner to assist you in increasing your internet presence. Our technical SEO team implements the right technical search engine optimization strategies to ensure that all elements of your website are working properly.

Comprehensive Websites Audit

We conduct in-depth technical SEO audits and analyst every technical component that hinders your visibility in the search engine. In the audit, we analyst your, website speed, user experience, duplicate content, server errors, backlink profile,  Website analytics. Thus, we base our  strategies to address these problems and to ensure long term business growth

Performance History

Esols has a track record of assisting businesses in accomplishing their objectives. We have been working with various clients both individually and with the companies and helping them to achieve remarkable growth

Strategic Approach

Embracing a visionary approach for our clients’ enterprises, we immerse ourselves in the very essence of their aspirations. Our strategic prowess goes beyond the conventional, weaving a tapestry that intricately intertwines the pulse of their goals with the dynamic rhythm of the digital landscape.

Experienced Technical SEO team

At Esols, we’re not just another technical SEO company; we’re the maestros of digital harmony, fine-tuning websites to perfection. Picture us as the Sherlock Holmes of the online realm, with a team of certified SEO specialists who don their detective hats to unravel the mysteries of technical challenges.

In our digital laboratory, we don’t just see websites; we decode their language, understand their needs,

Effective Communication

At ESOLS, our SEO team doesn’t just optimise websites; we build lasting, trustworthy relationships with our clients through effective dialogue.

Picture this: a seamless exchange of ideas, where we delve deep into the issues and challenges your business is grappling with. We don’t just nod along; we actively listen, understand, and empathise. Your concerns become our challenges, and together, we embark on a journey towards unparalleled growth.

Analytics and Reporting

Keeping track of the SEO performance and technical health of the website is crucial to gaining valuable insight and getting to the top of search engine results. Esols SEO team monitors the daily analytics insights of the business and creates strategies on the basis of those insights. We keep our clients updated through email by providing monthly and weekly reports, whatever the client requires.

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