PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
There are various types of pay per click ads available, depending on your goals:
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Display advertising is known for its effectiveness in reaching more than 90 percent of online users. Display ads appear on Google’s partner websites, targeting people who visited industry-related sites. Display advertising maximizes photos and texts to capture the online users’ attention and convince them to take action. Our pay per click advertising agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
Remarketing is one of the best ways to reach high-converting customers and double your turnovers. Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Google Shopping ads are suitable for websites with a large volume of products. These PPC ads appear in a carousel above or beside the main Google search results, allowing prospects to view the products and prices on Google SERP before they even click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming your target customers have already explored all product offerings on Google Shopping ads. Our PPC agency recommends Google Shopping to eCommerce businesses aiming to reach customers with clear buying intent.
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
YouTube ads are also called In-stream ads.These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Thrive, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Our PPC advertising firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.
Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.
Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our paid search agency now and let us help you increase your profit without raising your ad spending.
Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. Our pay per click management company handles everything from keyword research and analysis, channel strategy and PPC campaign launch to monitoring and pay-per-click ads A/B testing. Choose our PPC company and get conversion-driven campaigns that fit your budget.
Enlist our paid search agency’s PPC services and position your brand at the top of search results. Thrive’s paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your ROI. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.
Engage with your ideal customers across search engines to acquire more traffic and online revenue. Thrive’s PPC specialists perform in-depth PPC audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
Approximately 54 percent of online users utilize social media sites to perform product research. Invest in pay per click advertising services to improve your brand recognition, reduce marketing costs and stay top of mind with your prospects. Our pay per click specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.
Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Target specific visitor segments and get more cost-effective results from remarketing. Our PPC management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.
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